Sports News & Blogging Platform
Developed and scaled a comprehensive sports news platform focusing on IPL and cricket content. Achieved exceptional organic growth through strategic SEO implementation.
Results:
• 500,000+ monthly visitors
• #1 rankings for multiple IPL keywords
• 50K+ social media followers
• Monetized through ads & partnerships
Tech Stack: WordPress, Advanced SEO, CDN optimization, Google Analytics
Overview:
IPLPRO.IN is a high-traffic sports news platform covering IPL and cricket topics for an Indian audience. The client wanted a dynamic, scalable site to support real-time content, massive visitor influxes, and SEO performance that would push them to the top of Google rankings.
Challenge:
The major challenges included building a robust CMS for non-technical editors, optimizing for speed despite heavy multimedia use, ensuring mobile-friendliness for diverse users, and driving organic traffic in a highly competitive news niche.
Solution:
I engineered a custom WordPress solution with carefully tuned caching, advanced SEO tools, and an editor-friendly backend. We built flexible post types, rapid publishing tools, and a content structure optimized for search engines. Detailed analytics and cloud hosting were set up to handle traffic spikes during IPL season.
Key Features:
Custom post types for match reports, news, editorial, and player stats
Category/tags structure optimized for trending topics
Lightning-fast page loads (CDN, advanced caching)
SEO with schema markup and AMP
Social sharing integrations
Mobile-first responsive design
Results:
Within six months, IPLPRO.IN achieved 500,000+ monthly visitors and multiple #1 keyword rankings. User engagement and social shares soared, supporting new ad revenue and partnerships.